"An
insider's revelation on how to make the most
of one of America's key marketing tools--"Yellow
Pages". Tom Davis brings his
more than 30 years of telecommunications marketing
experience to the
pages of this fascinating
book. He guides advertisers through the maze
of
ad selection,
size, words that sell, use of illustrations,
and whether
or
not
to use color. The book is perfect for anyone
interested in making the
most of their ad budget."--Allbookstores.com
<--Click
here to view the introduction to the
seminar "The Truth About Yellow Pages".
