Book Ordering:
"The Truth About Yellow Pages : Making Them Work for You"
Published: 2001. Updated 2003 by Better Business Builders, Inc.
Author: Tom Davis
Format: Paperback
ISBN: 1574440780
Price: $28.00

Words from the author:
"The purpose of the book is to help its readers examine their current opinions about the relative value of Yellow Pages advertising to their individual businesses and professions.  It was written to share my thirty plus years in the Yellow Pages industry.  I have used that experience to give a logical, easy to understand explanation of the strengths and weaknesses of the medium.  To make the book as realistic as possible I have used 30 pages of ads taken from actual directories to demonstrate common mistakes advertisers make in their ads and compare them to other ads with more effective layouts and contents.  I believe you will find the book an easy but informative read.  I believe any advertisers who read my book will find additional ways to make their Yellow Pages advertising more cost effective."

About the author:
Tom Davis is the founder and President of Better Business Builders, Inc., a Yellow Pages consulting and educational firm dedicated to furthering the understanding of Yellow Pages advertising.  Mr. Davis has written articles for various magazines and publications on this subject.  He gives speeches and conducts seminars for meetings, conventions, and various associations of Yellow Pages advertisers.