Words from the author and conductor of the workshops:
"Because there is a limit to the number of workshops I can conduct, and therefore the number of advertisers I can educate with live workshops, I decided to film a workshop and offer it on DVD. The result is three hours of discussion with the participants reproduced on two DVD’s.

You will learn what and how I teach Yellow Pages advertisers to increase their understanding of the relevance of Yellow Pages advertising to their businesses and professional practices. You will also observe their concerns and opinions of its value to them.

The DVD’s are packaged in a binder with copies of the Power Point presentation used in the workshop and material on “The Occupancy Theory”, an important segment of the workshop.

Here are some comments from past participants in my workshops:

“Yellow Pages advertising has been the most effective use of the advertising dollars I spend. It is the biggest decision I make every year and this seminar will make it easier.”
R. S. – Optician

“Excellent information that is useful to my business. I gained an ample amount of insight on marketing I should be doing.”
C. F. – Dance Studio

“Time well spent. I learned a lot about Yellow Pages advertising today. Thanks for your tenacity in convincing me to attend.”
B. H. – Air Conditioning Contractor

“Worth every minute invested. Mr. Davis knows more about buyer and advertiser behavior than the phone companies publishing the Yellow Pages.”
D.V. – Security Firm

“You clearly know your field and you show that you care.”
P. S. – Marketing Company

“I learned a lot about something I’ve been spending a lot of money on. I will feel more confident making business decisions in the future on this form of advertising.”
M. R. – Awning Company

"It is really informative and time well spent. Great ideas on enhancing my business."
C. M. - Child Care & Learning Center, Norcross, GA

"I was looking for one new idea and I came away with several."
Dr. D. - Chiropractor Inc.

"If you plan on spending "real" money on advertising in any media you should attend this workshop. I found the presentation and the information invaluable."
J. M. - Pest Control

"Provided valuable marketing strategies which can be applied to other advertising as well as Yellow Pages advertising. Well thought out and organized. Take home binder is a real plus. Good presentation."
K. H. – Health Care

"Good insight makes decision making easier."
J. G. - Garage Door Co.

"If you are in business - you need to attend!"
J. B. - Eye Institute