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Workshop
The Truth About Yellow Pages workshop is designed
to help individuals increase their understanding
and effectiveness as buyers of Yellow Pages advertising.
The
workshop can be given to a group consisting of
a variety of businesses and professions.
It becomes "industry-specific" when
it is conducted for professional associations,
groups of dealers or franchisors.Key elements
of the workshop are:
- How
to decide what headings to buy
- How
to decide what size ads to buy
- How
to increase calls from the space you buy
- How
to easily track results
- How
to determine your return on your investment
- How
to design and lay out a more effective ad
Training
Training programs are available to those who are
responsible for teaching others about Yellow Pages
advertising.
- For
Advertisers: "The Truth About Yellow Pages"
Workshop
- For
Sales Representatives: "The Sales Lab"
Consulting
Consulting services are customized to the needs
of:
- Individual
Advertisers
- Groups
of Advertisers
- Home
Office Staff's of Corporations and Franchisors
- Yellow
Pages Publishers to help them increase their
understanding of the needs of their advertisers
Consulting
activities focus on re-educating our clients to
help them determine the potential of Yellow Pages
advertising to their particular business or profession.
For individual advertisers these activities
also include recommending specific strategies
to use in each directory. We work directly
with the Yellow Pages sales representatives to
simplify our clients buying activities and to
monitor the work of the sales representatives
for our clients. Our strategies include
ways to track results from the ads while increasing
their return on investment.
For Additional Information please call:
Better Business Builders, Inc.
101 Mariner Way
Maitland, FL 32751
Phone 407-647-3990
Fax 407-647-3025
E-Mail - tom@truthaboutyellowpages.com
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